Brand
strategy
Uncover the truth.
Build what’s next.
Explore
Positioning, messaging, brand diagnostics and creative direction that begin with what makes your business matter to people.
Every brand
makes a promise.But every experience
tells a story.
The space between them matters.
I help organizations understand that space, find the truth inside it, and turn it into stronger brands, smarter marketing and better business decisions.
Let’s talkGreg StarmackFounder, Starmack & Associates
Brand strategy · Marketing leadership · Special projects
I’ve been doing
this for a while.
30+Years building brands
~40Launches
37Industry awards
$5.5MAnnual agency billings
28People led
What I Do
I work with organizations at the intersection of brand, marketing and operations, helping them uncover what’s true, align around it, and turn it into growth.
Brand
Marketing
leadership
Bring clarity.
Create momentum.
Explore
Senior strategic support for leadership teams, agencies and marketers, with clear priorities and practical plans.
Operations
alignment
Turn strategy
into action.
Explore
Connect the promise you make with the experience you deliver. Bring marketing and operating teams together around the same goals.
Special
projects
Solve. Build.
Move forward.
Explore
Brand launches, repositioning, executive presentations and complex initiatives that need an experienced partner to move them forward.
Selected clients
- Noble HouseHotels & Resorts
- BenchmarkHospitality International
- PyramidGlobal Hospitality
- FairmontHotels & Resorts
- The Ritz-Carlton
- MarriottInternational
Also: San Diego Zoo · San Diego Convention & Visitors Bureau · Sharp HealthCare
Notes from experience
Lessons from
the Lobby
30+ years in marketing leaves you with a few stories. More importantly, it leaves you with a few opinions.
Short observations about brands, leadership, customers and the things experience teaches you that textbooks don’t usually cover.
Explore all Lessons“Real experience still matters. Maybe now more than ever.”
Greg Starmack
Meet GregPerspective earned.
Perspective earned.
Curiosity intact.
I’m a brand and marketing strategist who likes getting to the heart of things. What’s working? What isn’t? And what’s the one truth everyone needs to understand before we move forward?
Over more than 30 years, I’ve built and led an agency, launched brands and experiences, and worked alongside teams in hospitality, healthcare, cultural organizations and consumer businesses.
Today, through Starmack & Associates, I bring that experience to organizations and agency partners that need a senior strategic partner, a fresh perspective or someone to lead a special project.
More about my background on LinkedInSelected workStrategy that shows up
Strategy that shows up
in the business.
A few examples of what happens when a clear idea connects with the way a business actually works.
A shared idea.
A stronger return.
Created and led a cooperative advertising campaign for four resorts, bringing the properties together around a coordinated approach.
38%Increase in bookings
with lower media spending
with lower media spending
The work behind the result
Brand and campaign strategy, coordination across properties, and integrated creative and media direction.
A new chapter
for a familiar place.
Led positioning, naming, identity and launch strategy for the property and its Morada restaurant.
36%Year-over-year increase in
revenue per available room
revenue per available room
The work behind the result
Brand development and integrated campaign planning connected the property’s new positioning to its market launch.
The opportunity
was in the experience.
Introduced a beachside service concept that connected the guest experience with a practical business opportunity.
28%Increase in
food-and-beverage profit
food-and-beverage profit
The work behind the result
A service idea that brought marketing perspective and operations together at the point where guests experienced the brand.
Strategy · Perspective · ProgressLet’s build
Let’s build
something meaningful.
Have a challenge, a project or an idea worth exploring?
Let’s start with a conversation.