STARMACK & ASSOCIATESBRANDS. PEOPLE. POSSIBILITIES.
Selected work

Clear strategy.
Measurable progress.

Three examples of connecting brand, marketing and operations with the business results that matter.

01 / Noble House Hotels & Resorts

A shared idea. A stronger return.

Brand strategy · Marketing leadership · Multi-property coordination

38%Increase in bookings with lower media spending

The brief

Bring four resorts together through a cooperative advertising campaign.

My role

Created and led the campaign, coordinating the properties around a shared approach.

The approach

Brand and campaign strategy established the direction. Coordination across the four resorts, supported by integrated creative and media direction, connected that strategy to the campaign.

The result

The campaign delivered a 38% increase in bookings while media spending decreased.

02 / Inn at Rancho Santa Fe & Morada

A new chapter for a familiar place.

Positioning · Brand development · Launch strategy

36%Year-over-year increase in revenue per available room

The brief

Develop the positioning and market launch for the property and its Morada restaurant.

My role

Led positioning, naming, identity and launch strategy across the property and restaurant.

The approach

Brand development gave the property and restaurant a clear direction. Integrated campaign planning connected the new positioning with the market launch.

The result

The property achieved a 36% year-over-year increase in revenue per available room (RevPAR).

03 / Fairmont Orchid

The opportunity was in the experience.

Guest experience · Operations alignment · Business opportunity

28%Increase in food-and-beverage profit

The brief

Connect a beachside guest experience with a practical business opportunity.

My role

Introduced a beachside service concept that brought marketing perspective and operations together.

The approach

The concept focused on the point where guests experienced the brand: service at the beach. It connected the guest experience with a business opportunity the operating team could deliver.

The result

The service concept contributed to a 28% increase in food-and-beverage profit.

Strategy · Perspective · Progress

Let’s build
something meaningful.

Have a challenge, a project or an idea worth exploring?
Let’s start with a conversation.

Let’s talkgreg@starmackassociates.com619.405.6366